Thursday, September 2, 2010
Fall 2010 — Driving Sustainability 
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Letter from the President & Table of Contents
WHAT WOULD STEVE JOBS DO?
Bern Grush
RADICAL CONVENIENCE
Harold W. Worrall, PhD, P.E.
A SMART TRANSPORTATION SYSTEM: Improving Mobility for the 21st Century
Samuel J. Palmisano
WHAT CAN WE DO TO IMPROVE ROAD SAFETY?
Tollways Editors
ASK NOT FOR WHOM THE ROAD TOLLS
Dan Baxter
MANAGING EXPECTATIONS: Using Dynamic Pricing Software to Improve Transportation Planning and Traffic Operations
Robert Edelstein and Javier Rodriguez
AND NOW, THE TRAFFIC REPORT
Robert Bain
