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New Media, Communications & Human Resources Workshop

October 18 - October 20, 2015 | Cleveland, OH

 Final Agenda

  • Questions relating to presentations can be directed to Cheryle Arnold.
  • To receive a form for professional development hours, please email Harry Smith.

Prepared Summary of Meeting

Sunday, October 18, 2015 to Tuesday, October 20, 2015
Session Description: 

Sunday Ocotber 18, 2015

Media Training

Opening Remarks

  • Pat Jones, IBTTA
  • Javier Rodriguez, Miami-Dade Expressway Authority & President, IBTTA
  • Randy Cole, Ohio Turnpike and Infrastructure Commission
  • Michael Deemer, Downtown Cleveland Alliance (View video)

Forget Wins & Losses! Culture is the Most Important Characteristic of Winning Organizations

  • Kerry Bubolz, Cleveland Cavaliers and Quicken Loans Arena Organization (please email Cheryle Arnold for this presentation).

Using New Media to Maximize the Impact of Infrastructure Improvement on the Community

Moderator: Carl DeFebo, Pennsylvania Turnpike Commission


Monday, October 19, 2015

Putting Data to Work

Moderator: Malika Reed Wilkins, State Road & Tollway Authority

Putting Data to Work: Cusomter Surveys and Focus Groups

Happy Employees Will Improve Your Bottom Line

Moderator: Elizabeth Veliz, Faneuil, Inc.

Building Your Brand Strategy From the Inside Out

Moderator: Rachel Bell, Kansas Turnpike Authority

  • External Branding:  Tyler Milligan, Milligan Partners
  • Internal Branding:  Jeri Biehler, Kansas Turnpike Authority
  • Consistent Message Development:  John O’Connell, Worthwhile Communications
  • Maintaining Brand Integrity in Partnerships:  Malika Reed Wilkins, State Road & Tollway Authority
  • Using Brand Strength as a Recruiting Tool:  Lauren Hakos, Ohio Turnpike & Infrastructure Commission

There were no formal presentations during these roundtables.


Tuesday, October 20, 2015

Lightning Round Presentation

Congensia, Jacobs, Noble Insights, Tamer Partners Corporation

Generations Exercise - A Taste of the Leadership Academy

Bridging the Generation Gap