Florida's Turnpike Enterprise
SunPass Transponder Retail Distribution Program
Award Category:
Customer Service
Award Year:
2004
Florida's Turnpike Enterprise
Award Category:
Customer Service
Award Year:
2004
The FTE reached its goal of increasing SunPass transponder sales by implementing an aggressive marketing campaign. The Enterprise’s project focused on making the SunPass more accessible to the public by expanding sales to two retail stores. Within a short period of time, the Turnpike Enterprise’s initial sales goals had been exceeded and consequently SunPass participation had increased significantly.