BeSafeTogether

IBTTA focused on three important themes for Road Safety Awareness—Distracted Driving, Speeding and Impaired Driving. IBTTA's Executive Director, Pat Jones, held important interviews on these topics with transportation and safety advocates. All interviews can be found below and on the Global Road Safety Week Playlist on YouTube.

Stacey Stewart
CEO
Mothers Against Drunk Driving

Vassiliki Danelli-Mylonas
CEO
Road Safety Institute–"Panos Mylonas”

Laura Chace
President & CEO
ITS America

Michael Vardi
Co-founder & CBO
Valerann

Ray LaHood
Former Secretary
U.S. DOT

Justina Wentling, P.E.
Manager, Traffic Engineering
Pennsylvania Turnpike Commission

Webinar: How Tolling Organizations are Leading in Road Safety

Friday, June 28, 2024

Special Message from Deputy Administrator NHTSA

Friday, June 28, 2024

About the Campaign

IBTTA’s Global Road Safety Campaign showcases the tolling industry’s commitment to ensuring our roads are safe for everyone. Be Safe Together is a call to action and a reminder that every person on the road, including drivers, motorcyclists, passengers, and road workers, is part of a community of people who deserve empathy and respect.

Be Safe Together emphasizes the little choices drivers make at each step of their journey that can make a real difference in others’ lives. By taking care to check the tires and clean the windshield before getting in the car, ditching the phone, using turn signals, yielding to others, and moving over and slowing down for road workers, drivers can work together to create a safer community on the road.

The Be Safe Together campaign is an education and awareness campaign led by IBTTA and championed by member agencies and global supporters. It includes dynamic visual content for social media channels, media engagement, stakeholder outreach, and direct messaging to drivers on the roads, at toll facilities and rest areas, and through newsletters.

For the first time, we are galvanizing the global tolling industry to broadcast a unified message around our number one priority: safety. This summer we will host our first Global Road Safety Week, June 24-28.

Media Contact:
Tanya Sheres
Vice President, Communications, Marketing and Media Relations

Recent Press Releases

Global Supporters

Be Safe Together Toolkit

Download all Toolkit Assets (Zip file) (updated 6/24/24)

Calendars and events

Messaging and Engagement

Fact Sheets, Reports, Case Studies

Graphics

To preview any graphic before downloading, click on the image. To download, right-click on the preview and select "Save image as," or use the provided download link.

Brand Guidelines

Logos

Download Stacked Logo: PNG; JPG

Download Horizontal Logo: PNG; JPG

Social Graphics

Messaging artwork Zip file downloads will result in two PNG files and one PDF file of the image displayed.
Partner native creative files Zip file downloads will result in design files for marketing teams to use in co-branded graphics.