Between 2015 and 2018, more than 2,000 people were killed nationwide by wrong-way drivers. In Indiana, the ITR Concession Company (ITR) finds that unacceptable. In 2019, ITR reached out to trusted partners and began designing a wrong-way detection system that focused on the two overwhelming root causes of a driver entering the road in the wrong direction—intoxication and confusion. The system has safely identified 65 separate incidents of a patron traveling the wrong way on a mainline ramp through active and concentrated alerts to wrong-way drivers, advanced warning to patrons on the road, immediate alarming into ITR’s Traffic Management Center and Indiana State Police, and alerts to all management staff. All 65 wrong-way drivers safely corrected their travel and continued in the proper direction without a single accident.