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ViaPlus

CTRMA Digital Billing & Journey Orchestration

Award Category: 
Private Sector Innovation
Award Year: 
2023

ViaPlus

Award Category: 
Private Sector Innovation
Award Year: 
2023

Central Texas Regional Mobility Authority offers a video toll program whereby invoices are issued to customers who use CTRMA toll roads without having a valid electronic tag or registered pre-paid account. The program is administered and operated by ViaPlus. The program's intent is to collect video toll revenue from travel on regional tolled roadways and provide customers with excellent customer service in collecting that revenue. The program offers customers multiple ways to pay toll notices:

  • By registering for a prepaid license plate-based video toll account,
  • Through a customer web payment portal,
  • Through a call center interaction with customer service agents,
  • Via a secure, automated IVR system,
  • At one of three walk-up center locations in the region, or
  • At a network of more than 100 Austin-area retail locations 

As part of ongoing optimizations to the toll program, the Mobility Authority and ViaPlus worked closely to leverage emerging technologies and ideas to deliver innovative solutions to RMA customers. The combined team sought to further extend payment innovations and improve customer service with implementation of a digital billing program that went live in December 2022. The program focuses on understanding the customers' journey with the overall goals of collecting revenue earlier, creating an improved customer experience, and providing a simplified customers payment method. Through a QR code printed on the video toll notice or a link sent via SMS message, customers can interact with a convenient, secure, and integrated payment solution. The program enables easy review of invoices, mitigates late fees, and provides a streamlined way to pay, all of which optimize the payment process for the customer. The SMS component allows customers to receive future invoices via text message on their billing date, giving them faster access to their invoices by eliminating the mail process.  

View a short video of the CTRMA Digital Payment Journey.