Media Contact:
Tanya Sheres, Vice President, Communications, Marketing and Media Relations
IBTTA’s Global Road Safety Campaign showcases the tolling industry’s commitment to ensuring our roads are safe for everyone. Be Safe Together is a call to action and a reminder that every person on the road, including drivers, motorcyclists, passengers, and road workers, is part of a community of people who deserve empathy and respect.
Be Safe Together emphasizes the little choices drivers make at each step of their journey that can make a real difference in others’ lives. By taking care to check the tires and clean the windshield before getting in the car, ditching the phone, using turn signals, yielding to others, and moving over and slowing down for road workers, drivers can work together to create a safer community on the road.
The Be Safe Together campaign is an education and awareness campaign led by IBTTA and championed by member agencies and global supporters. It includes dynamic visual content for social media channels, media engagement, stakeholder outreach, and direct messaging to drivers on the roads, at toll facilities and rest areas, and through newsletters.
This summer we will host our second Global Road Safety Week on DATE.
IBTTA Publication, 2024
Learn more about the success of our first global road safety campaign for the tolling industry. Thank you to our members and partners for their collective efforts and for answering the global call to action for safer roads. Let’s keep the momentum going for safer roads worldwide!
Thank you for supporting the Be Safe Together safety campaign! Below, you’ll find official logos available for download. These assets are provided for use on your website, printed materials, or other collateral to promote the campaign. If you have questions about the usage, please contact Tanya Sheres.
Usage Guidelines:
- Please do not alter the logos in any way, including resizing disproportionately, changing colors, or adding elements.
- Ensure the logos are displayed clearly and maintain their integrity.
2024 Campaign Highlights
Press Releases
- June 24, 2024 - IBTTA Recognized for Commitment to the Safe Systems Approach Toward Zero Roadway Fatalities
- June 24, 2024 - The International Bridge, Tunnel and Turnpike Association Kicks Off Tolling Industry's First Global Road Safety Week June 24 - 28(link is external)
- May 16, 2024 - IBTTA Unites International Partners ASECAP, IRF, PIARC, And Project EDWARD To “Be Safe Together” On Roads Worldwide
- May 2, 2024 - International Bridge, Tunnel And Turnpike Association Launches “Be Safe Together” Road Safety Campaign And Global Road Safety Week
2024 Calendars and events
Messaging and Engagement
Fact Sheets, Reports, Case Studies
