The project consists in three main components: maps, virtual VMS and emergency calls. Based on the real time knowledge of the road operator concerning their network, maps can be generated, figuring POI (tourist interests, hotel, etc.) rest areas and service areas of the networks (with a description of all the services provided), exit ramps, as well as road work, travel times, traffic information and traffic incidents (congestions, accidents, alerts on speed limits.) Based on the GPS of the smart phone, the same information can also be presented in a personalized way: virtual VMS is shown along the trip of our customers directly to their iPhone. Only the information concerning the specific road the customer is using is then provided. Finally, knowing the customers position on the network, a third innovation is offered to the users: in case of emergency, or car break in, a simple click on the emergency call button establishes a connection with the operator, exactly as if the customer had walked along the motorway to reach the next emergency phone. The call and position of the customer is presented to the operator directly on emergency management tool. Reaction delays can then be highly reduced and safety highly increased.