Congratulations to the North Texas Tollway Authority for winning the President's Award for Excellence! 

The North Texas Tollway Authority (NTTA) and its advertising agency, The Integer Group, developed an unusual and creative marketing campaign focused on humanizing its transponder, the TollTag, and tolling. The campaign featured a diverse cast of puppet ambassadors that emphasized a message about the value of both and presented a call to action for drivers in North Texas to open a TollTag account. To measure its success, NTTA used digital enhancements to directly track new TollTag accounts opened from digital ads. During the year-long campaign, the puppets became friendly, trusted advocates for NTTA and its customers. The campaign transformed the TollTag brand and led to a 15:1 return on investment, $58M in revenue from new TollTag accounts specifically opened through digital ads and a 300 percent increase in positive social engagement.