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Roads and Transport Authority, Dubai, United Arab Emirates
Award Category
Customer Service & Marketing Outreach
Award Year
2009

As with many accomplishments in Dubai, the Roads and Transport Authority (RTA) made the impossible possible, and set a few world records along the way.  Salik, meaning open or clear in Arabic, is Dubai’s new all electronic, open road tolling (ORT) system.  It is a free flow tolling system operating at highway speeds with no plazas, gates, or other impediments to traffic flow. It is maintained completely above the road from walkways inside the cladded gantries, requiring no road closures for regular maintenance.  Salik also features the world’s widest free flow tolling zone -- at 40.3 meters (132 feet), spanning 7 ORT lanes in a single direction.  Not only was the Salik turnkey toll system deployed in less than a year from study through revenue collection, it deployed technologies not previously attempted in toll collection.  These world-record technological advancements clearly represent excellence and extraordinary achievement within the world's transportation industry.