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Upcoming Event

2025 Technology Summit

Dallas, TX
Big and Bold Dallas, Texas - Join Us for the IBTTA Tech Summit!

IBTTA is headed to Dallas for the 2025 Technology Summit.  Everything is truly bigger in Texas and our host, the North Texas Tollway Authority (NTTA), led by NTTA Executive Director & CEO and 2025 President, James Hofmann, are excited to welcome everyone to this event that will bring together the best and brightest in the tolling industry. Don't miss the chance to be part of the conversation that will help shape tomorrow’s tolling industry. 

Explore innovative solutions, connect with industry leaders, and discover strategies to tackle the challenges of a rapidly evolving technological landscape. The Summit will feature multiple technical tours, a large exhibit hall, sponsorship opportunities, and multiple networking events, along with engaging sessions. Check out the Agenda tab for details.

Chief Meeting Organizers
Jeffrey Dailey Headshot
Jeff Dailey
North Texas Tollway Authority
Crystal Hannemann Headshot
Crystal Hannerman
ViaPlus
Summit Host
North Texas Tollway Authority

Additional Meeting Details

Exhibiting Opportunities

The Exhibit Hall is Sold Out!

Due to overwhelming demand, the exhibit hall for the Technology Summit is now sold out. We are currently finalizing existing exhibitor requests. If you’re interested in being added to the waitlist for future availability, please comlete the Wait List Form.  IBTTA cannot guarantee a space will become available. For questions, please contact Terri Lankford, Senior Manager, Member Relations & Exhibits. 

Wait List formExhibit HallExhibit Handbook

Exhibitor Benefits

  • Preliminary and final registration lists with full contact information for delegates
  • Listing, logo, and company description in the final workshop program
  • Company listing on IBTTA’s meeting page
  • Profile listing in IBTTA mobile app
  • Acknowledgment from the general session stage
  • Complimentary "Exhibit Booth Only" attendee registration, one per 10'x10' space reserved
    • The "Exhibit Booth Only" registration is valued at $600 (member) / $750 (non-member) each
    • The "Exhibit Booth Only" registrants may participate in all functions of the meeting EXCEPT for access to the education sessions.

Exhibitor Rates

Based on 10' x 10' exhibit space. (Each space includes one table, two chairs, a wastebasket, and an ID sign.)

  • Member - $3,500
  • Non-Member - $6,000

The corresponding rate applies for each additional 10' x 10' booth.

Sponsorship Opportunities

Sponsorship Reservation Form

Sponsorship Benefits

  • Preliminary and final registration lists with full contact information for delegates
  • Listing, logo and company description in final workshop program
  • Company listing on IBTTA’s meeting page
  • Profile listing in IBTTA mobile app
  • Acknowledgement from the general session stage
  • Complimentary delegate registrations: Two (2) for Gold Level Sponsorship and One (1) for Silver Level Sponsorship
     

Sponsorship Levels

Various options are available to accommodate budgets at the following levels. Available options are listed on the Reservation Form.

  • Gold = $16,000
  • Silver = $10,000
  • Bronze = $6,000

Please contact Katie Henderson, Senior Manager, Business Development, for questions.

Registration Fees

  • Member Delegate: $900.00
  • Non-Member Delegate: $1525.00
  • Government: $675.00
  • Government Non-Member: $1050.00
  • DBE/WBE/MBE/SBE: $650.00 (IBTTA members only)
  • Speaker/Moderator: $475.00
  • Exhibit Staff Member (Booth Only): $600.00
  • Exhibit Staff Non-Member (Booth Only): $750
  • Guest: $400.00; Youth (Under 13 Years. Old): $225.00
  • Students/Academics (Profs): $275.00

Staff Contacts

Hotel Update: Hyatt Regency Availability

   Monday, March 24th is completely sold out at the Hyatt Regency.

What this means to you: 

  • If you have not made your hotel reservations, we recommend booking at a nearby hotel.
  • There is availability on Saturday and Sunday nights, but not Monday. This means you would need to check out on Monday morning if you are staying in town through Tuesday.
  • If you would like to be added to a wait list for any openings, please contact Anna Ouellette. However, availability is not guaranteed, so we strongly suggest booking a back-up hotel.

The following is a list of hotels that were found to have availability with reasonable room rates.

Hyatt Regency Renuion Dallas Texas

Hyatt Regency Dallas 

  300 Reunion Blvd., Dallas, TX 75207
  Tel: +1 214 651 1234

[map & directions]

Hotel Rates and Facts

  Book now to lock in your spot and adjust later as needed—our hotel block will sell out quickly! 

  • Room Rates: $239.00, exclusive of applicable state and local taxes, currently 17.3%.
  • Cut-off date: February 27th. The hotel will hold the IBTTA Room Block until February 27, 2025, 11:59pm EST, after which the room rate can only be offered on a space available basis.
  • Cancellation Policy: Reservations can be canceled up to 48 hours prior to arrival without penalty. The room block for this meeting is expected to sell out. IBTTA always recommends that you secure your hotel room early to guarantee a room in the conference hotel. Adjust your room dates later once you confirm your travel plans.
  • Check-in: 4:00pm; Check-out: 11:00am
  • Parking: Valet parking, $42+ tax daily; Self parking, $4 hourly, $22 daily
  • Amenities: The hotel has a StayFit™ Gym and outdoor pool.  full-service spa, and pool. Complimentary in-room internet for rooms booked within the conference rate.
  • Amtrak Train: Connected to Hyatt Regency Dallas by underground walkway to Union Station. Please call +1 214 653 1101 for train information.
Area Airports

  Traveling to Dallas and the Hyatt Regency

  Dallas/Fort Worth International Airport) is approximately 19 miles from the Hyatt Regency. 

  • Taxi - Taxi fare is approximately $45-50. App-based rides are available to and from the airport.
  • DART (Dallas Area Rapid Transit) - The DART orange line leaves from the airport and goes to the West End station, and guests can take either the Red or Blue line to get to Union Station, which is attached to the hotel via an underground concourse. View Route.

  Dallas Love Field is approximately 8 miles from the Hyatt Regency. 

  • Taxi: Taxi fare is approximately $20. Super Shuttle fare is $17.

Amtrak Train :

  • Amtrak Union Station is connected to Hyatt Regency Dallas by underground walkway. 
Agenda

The Technology Summit features multiple technical tours, a large exhibit hall, sponsorship opportunities, networking events, engaging General Sessions, four dynamic Break-out Tracks, including the always-popularTech Talks, and much more. Peruse the agenda by day to check out what's in store for you!

Friday, March 21, 2025
10:00 AM - 4:30 PM
NIOP Meeting (By Invitation)
Hyatt Regency Dallas
Pegasus
Saturday, March 22, 2025
9:00 AM - 12:30 PM
Adventure Club: Urban Hike - Trinity Skyline Trail
Hyatt Regency Dallas
Meet in lobby at 9:10am

Meet in lobby at 9:10am. Accessible for all ability levels.

Get ready for a memorable urban expedition through Dallas! Our journey begins at the Hyatt Regency Dallas hotel lobby, where we’ll hike through Dealey Plaza, exploring the significant events of November 22, 1963. Next, we’ll navigate downtown Dallas toward the scenic Trinity Skyline Trail, crossing the iconic Ronald Kirk Pedestrian Bridge for stunning views of the Margaret Hunt Hill Bridge and the Dallas skyline.

For those feeling adventurous, we’ll offer an optional stop at the Free Play Arcade, where you can enjoy unlimited gaming fun for an entry fee of $13.We’ll conclude with a delicious lunch at Cindi's NY Deli and Restaurant before returning to the Hyatt Regency Dallas, our home base for the IBTTA Technology Summit.

Join us for this 4-mile roundtrip adventure to kick off our summit—lace up your boots and prepare for an unforgettable journey through Dallas!

10:00 AM - 4:00 PM
Red Cross Blood Drive
Hyatt Regency Dallas
Pegasus

Join us for a Red Cross Blood Drive to support Texas communities affected by the recent storms. Your participation is vital in helping to replenish the blood supply and provide essential resources to those in need. Each donation can make a significant difference, offering hope and healing to individuals and families impacted by these challenging circumstances. Together, we can unite to provide critical aid and show our solidarity with those facing recovery. Donating blood is a simple yet powerful way to give back to the community during this crucial time.

12:00 PM - 5:30 PM
Registration
Hyatt Regency Dallas
Landmark Circle
1:00 PM - 2:30 PM
Young Professionals Council Fireside Chat with James Hofmann
Hyatt Regency Dallas
Landmark A
3:00 PM - 5:00 PM
Women in Tolling Fireside Chat with Kathryn Clay
Hyatt Regency Dallas
Landmark A
Sunday, March 23, 2025
7:30 AM - 5:30 PM
Registration
Hyatt Regency Dallas
Landmark Circle
8:30 AM - 12:00 PM
Tech Tour - Dallas County Inland Port
Hyatt Regency Dallas

The Dallas County Inland Port is your connection to markets - global, national, regional and local. An intermodal and logistics district that encompasses 7,500 acres and 5 municipalities, the IIPOD is located at the hub of the nation's best logistics transportation infrastructure.

While the specifics of the tour are still in the works, you can learn more about the Dallas InLand Port at https://dfwinlandport.com/. Tour is hosted by Southern Dallas County Inland Port Transportation Management Association,https://inlandport.org/.

8:30 AM - 12:00 PM
Tech Tour - Equinix Technical Tour
Hyatt Regency Dallas

As tolling agencies consider how best to leverage the promise of artificial intelligence and other innovative technologies to deliver enhanced safety as well as operational and cost efficiencies, it’s imperative to make sure your digital infrastructure is ready. During this tour, we will discuss how tolling organizations can leverage data centers to deliver predictable and reliable services, promote business continuity, and seamlessly and securely connect to key business partners. We will showcase a real-world use case that highlights the benefits one tolling agency has experienced. This session will end with an exclusive tour of the Equinix Infomart Data Center, where attendees will see first-hand the inner workings of one of the most interconnected data centers in the U.S.

What to expect from your tour of the Equinix Data Center:
• Comprehensive look at a state-of-the-art data center facility, including infrastructure, network connectivity options, and interconnection capabilities
• Operational readiness and sustainability overview, including cooling systems, power backup and regulatory compliance
• Security best practices that safeguard critical infrastructure and data

10:30 AM - 12:00 PM
CTO/Emerging Tech Open Space (by invitation)
Hyatt Regency Dallas
Landmark A
10:30 AM - 12:00 PM
CEO Roundtable (by invitation)
Hyatt Regency Dallas
Reunion A
12:00 PM - 1:30 PM
CEO/CTO/CoPS Roundtable Lunch (by invitation)
Hyatt Regency Dallas
Reunion BC
1:45 PM - 3:45 PM
CoPS Roundtable/Strategic Planning (by invitation)
Hyatt Regency Dallas
Landmark A
5:30 PM - 7:00 PM
Welcome Reception with Exhibitors
Hyatt Regency Dallas
Marsalis Hall
Monday, March 24, 2025
7:00 AM - 8:30 AM
Breakfast with Exhibitors
Hyatt Regency Dallas
Marsalis Hall
7:00 AM - 5:30 PM
Registration
Hyatt Regency Dallas
Landmark Circle
8:30 AM - 9:00 AM
Opening Remarks
Hyatt Regency Dallas
Landmark BCD
9:00 AM - 10:30 AM
General Session - A Bold, New Future: Reimagining Technology in Tolling
Hyatt Regency Dallas
Landmark BCD

In a world where technology is ubiquitous and constantly evolving, industries are being reshaped in remarkable ways. This session explores how innovations originally developed outside of tolling—such as RFID technology for vehicle tracking, breakthroughs in energy storage, connected infrastructure, and advanced digital platforms—can be harnessed to elevate the tolling industry. Industry experts will showcase the latest trends and innovations, inspiring attendees to think creatively about how to adapt and apply these advancements to meet the demands of tomorrow’s travelers and enhance the overall tolling experience.

10:30 AM - 11:00 AM
Refreshment Break with Exhibitors
Hyatt Regency Dallas
Marsalis Hall
11:00 AM - 12:30 PM
Serving The Mission - Technology’s Role in Safety
Hyatt Regency Dallas
Reunion GH

Road traffic authorities are striving to enhance road safety, yet one of the industry's greatest challenges is moving beyond a reactive approach to incidents and accidents. This session focuses on the vital transition to proactive road management, which encompasses not only traffic flow management but also the safety of work zones and the integrity of roadside infrastructure. Attendees will explore how advanced technologies can provide agencies with a holistic understanding of their operations, enabling better, more accurate, and timely decision-making. Presentations will showcase the latest innovations that empower toll agencies to improve road safety, including detection of dangerous and wrong-way driving, protection of work zones, preventative infrastructure maintenance, timely incident detection, and accident risk modeling.

11:00 AM - 12:30 PM
Strengthening Resilience - Technology’s Role in Disaster Preparation
Hyatt Regency Dallas
Landmark A

This session will delve into the comprehensive process of planning, forecasting, and preparing for extreme weather and other natural and manmade events. Attendees will learn about accurate forecasting techniques, critical decision-making based on forecasts, and the implementation of mitigation strategies to save lives and reduce property damage. The session will also cover how disaster planning evolves from lessons learned in previous events. Additionally, it will highlight the use of technology to disseminate clear, up-to-date information to the public and provide direction for first responders. Monitoring conditions and modifying approaches as needed will also be discussed.

11:00 AM - 12:30 PM
Serving The Business - Technologies Role In Efficient, Cost-Effective Project Delivery of Infrastructure, Systems and Operations
Hyatt Regency Dallas
Landmark BCD

This session focuses on the intersection of Engineering and Project Delivery, showcasing innovative applications of technology that enhance project outcomes. We invite presentations from all departments within an agency, including Infrastructure, front office, back office, procurement, and ERP systems, not just those from the tolling industry. Attendees will explore practical delivery workflows, implementation methodologies, and lessons learned, with an emphasis on how technologies like 3D modeling, Generative AI, Digital Twins, and other digital innovations can foster seamless collaboration and reduce friction among project stakeholders. Submissions should provide actionable insights and inspire best practices, equipping teams to drive more precise and effective project results.

11:00 AM - 12:30 PM
Tech Talks
Hyatt Regency Dallas
Reunion EF

IBTTA's “Tech Talks” highlights and explores existing or new ideas, trends, or concepts using the “TED Talk” storytelling format, designed to inform and educate the audience. The Tech Talk sessions feature topics such as innovative digital payment systems, AI powered system audits and AI snake oil, and tolling leakage solutions …no topic is off-limits in this exploration of the entire tolling ecosystem. Join us for innovative sessions covering a broad range of topics within the tolling industry!

Sponsored by: CSG

12:30 PM - 2:00 PM
Lunch Briefing - Reorganizing the Lower 900mhz Band
Hyatt Regency Dallas
Reunion A-C
12:30 PM - 2:00 PM
Lunch with Exhibitors
Hyatt Regency Dallas
Marsalis Hall
2:00 PM - 3:30 PM
Strengthening Resilience - Challenges in Security Technology
Hyatt Regency Dallas
Landmark A

This session will address common security audit findings and how to remedy them. Agencies often receive a list of suggested actions from internal and external security audits to better protect their assets. This session will focus on the need for contingency planning related to business continuity and disaster recovery, guided by the National Institute of Standards and Technology (NIST). Attendees will learn how to perform a Business Impact Analysis (BIA) to assess an agency’s tolerance for business operation disruptions. Following the establishment of recovery objectives, the session will cover the creation of Business Continuity Plans (BCP) and Disaster Recovery Plans (DRP) using NIST templates. By the end of this session, participants will be better prepared for interruptions to their business and the underlying information technology systems that support it.

2:00 PM - 3:30 PM
Serving The Business - Technologies Role in Maintenance Through Predictive Analytics and Business Operations and Asset Management in a Connected World
Hyatt Regency Dallas
Landmark BCD

As tolling agencies encounter growing demands to optimize maintenance operations and extend asset lifecycles, predictive analytics and emerging technologies are revolutionizing asset management practices. This session will explore how data analytics, artificial intelligence, and connected vehicle technology can enhance maintenance efficiency and maximize return on investment. Presentations will focus on practical applications of predictive analytics and intelligent asset management within modern tolling operations, providing valuable insights into how these advancements can drive operational excellence and improve asset performance.

2:00 PM - 3:30 PM
Tech Talks
Hyatt Regency Dallas
Reunion EF

This session focuses on the intersection of Engineering and Project Delivery, showcasing innovative applications of technology that enhance project outcomes. We invite presentations from all departments within an agency, including Infrastructure, front office, back office, procurement, and ERP systems, not just those from the tolling industry. Attendees will explore practical delivery workflows, implementation methodologies, and lessons learned, with an emphasis on how technologies like 3D modeling, Generative AI, Digital Twins, and other digital innovations can foster seamless collaboration and reduce friction among project stakeholders. Submissions should provide actionable insights and inspire best practices, equipping teams to drive more precise and effective project results.

2:00 PM - 3:30 PM
Serving The Mission - Technology’s Role in Toll Operations
Hyatt Regency Dallas
Reunion GH

As the tolling industry evolves, the adoption of innovative technologies is essential for overcoming challenges and enhancing operational efficiencies. This session unites technology developers and industry experts to showcase cutting-edge solutions that are transforming tolling operations. Attendees will explore initiatives that leverage technology to improve efficiency and prepare the industry for the future. Topics of interest include the integration of 6C sticker tags for streamlined vehicle identification, alternative vehicle detection technologies like GNSS, flexible cell-based payment systems, tools for toll evasion prevention, and AI-powered predictive maintenance for increased reliability. We will also delve into advancements in Operational Back Office (OBO) systems aimed at optimizing data processing, financial management, and customer interactions. Join us as we discuss the exciting tech trends that are shaping the future of tolling!

3:30 PM - 4:00 PM
Refreshment Break with Exhibitors
Hyatt Regency Dallas
Marsalis Hall
4:00 PM - 5:30 PM
Serving The Mission - Technology’s Role in Mobility
Hyatt Regency Dallas
Reunion GH

The tolling industry is leading the way in exploring how technology can revolutionize mobility. This session invites presentations that examine the impact of cutting-edge advancements on the movement of people and goods. Topics of interest include Intelligent Transportation Systems (ITS), Digital Twins, Connected and Automated Vehicles (CAVs), Advanced Sensors, Mobility as a Service (MaaS), and Big Data Analytics, along with Artificial Intelligence (AI) and Machine Learning. Presenters are encouraged to address the challenges and opportunities these technologies present, showcasing real-world examples and concepts at various stages of development to illustrate their potential in shaping the future of mobility within the tolling sector.

4:00 PM - 5:30 PM
Strengthening Resilience - Technology’s Role in Recovery
Hyatt Regency Dallas
Landmark A

This session will explore the crucial role of technology in disaster recovery efforts. Attendees will learn about the integration of unified command systems with local public safety agencies to ensure a coordinated response. The session will also cover the importance of conducting simulations and after-action reviews to evaluate and improve recovery strategies. Additionally, we will include an international perspective with case studies, providing insights into how different countries leverage technology for disaster recovery. By examining these global examples, participants will gain a broader understanding of effective recovery practices.

4:00 PM - 5:30 PM
Serving The Business - Technologies Role in Integrated Mobility, Connected and Automated Vehicles
Hyatt Regency Dallas
Landmark BCD

As transportation networks advance towards greater connectivity and automation, toll agencies must strategically prepare for the integration of Connected and Autonomous Vehicles (CAVs) while maintaining their daily operations. This session will explore emerging technologies and strategies for seamless CAV integration, focusing on interoperability and enhanced mobility services across both tolled and non-tolled transportation networks. Presenters are invited to share insights on CAV communication protocols, sensor integration, and real-time data exchange systems that facilitate integrated and efficient toll collection and traffic management, paving the way for a more connected future in transportation.

4:00 PM - 5:30 PM
Tech Talks
Hyatt Regency Dallas
Reunion EF

IBTTA's “Tech Talks” highlights and explores existing or new ideas, trends, or concepts using the “TED Talk” storytelling format, designed to inform and educate the audience. The Tech Talk sessions feature topics such as innovative digital payment systems, AI powered system audits and AI snake oil, and tolling leakage solutions …no topic is off-limits in this exploration of the entire tolling ecosystem. Join us for innovative sessions covering a broad range of topics within the tolling industry!

6:30 PM - 9:30 PM
Evening Event
Hyatt Regency Dallas
Event location announced soon.
Tuesday, March 25, 2025
7:00 AM - 8:30 AM
Breakfast with Exhibitors
Hyatt Regency Dallas
Marsalis Hall
7:00 AM - 2:30 PM
Registration
Hyatt Regency Dallas
Landmark Circle
8:30 AM - 10:00 AM
General Session - The Remarkable NYC Congestion Pricing Project: A Post-Launch Debrief
Hyatt Regency Dallas
Landmark BCD
10:00 AM - 10:30 AM
Refreshment Break with Exhibitors
Hyatt Regency Dallas
Marsalis Hall
10:30 AM - 12:00 PM
General Session - Press Zero to Speak with a Representative - Operational Advancements in Customer Service
Hyatt Regency Dallas
Landmark BCD

As customer service expectations evolve across generations, tolling agencies are leading the way in adopting innovative technologies to enhance the customer experience. This session explores the transformation of customer service operations through artificial intelligence, robotic process automation, advanced call center solutions, and other emerging technologies. Join our expert presenters as they discuss the significant impact of these innovations on customer satisfaction and operational efficiency. We will examine effective strategies for balancing automation with vital human interaction, offering practical recommendations for successfully implementing these advancements in your agency. Discover how to not only meet but exceed customer expectations in this rapidly changing landscape.

12:00 PM - 1:00 PM
Lunch with Exhibitors
Hyatt Regency Dallas
Marsalis Hall
1:00 PM - 2:30 PM
General Session - Disruptive Technology: What’s Next?
Hyatt Regency Dallas
Landmark BCD
2:30 PM - 2:30 PM
Adjourn
Hyatt Regency Dallas