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Tolling Points

Learn About Tolling Innovation in a Global Industry Hub

By: 
Bill Cramer
Category: 
Stories

New England is one of the hubs of the global tolling industry, with a diversity of experience and spirit of experimentation that make Boston exactly the right place for IBTTA to hold its 2016 Summit on All-Electronic Tolling, Managed Lanes, and Interoperability July 24-26.

The subtitle of this year’s summit is Technology and Business of Innovative Tolling, and the program lives up to that promise, with two days of non-stop insights on the technologies, business models, communication choices, and innovations that drive the success of the modern tolling industry.

A Region on the Move

The first afternoon of the Summit begins where many jurisdictions hope to end up, with an overview of one of the world’s most innovative and diverse hotbeds of tolling activity. Four of the six New England states have tolling and a fifth state, Connecticut, is seriously considering bringing tolls back—but each jurisdiction has charted its own course.

You don’t often get to attend a conference where five senior tolling executives appear on the same panel. This session will give you the whole picture—of agencies that have converted from legacy toll plazas to new cash collection systems, embraced all-electronic tolling, or looked at options for adding tolls to roads that haven’t had them in the past. Get set for a dynamic, fast-paced discussion that will leave you with a cascade of new ideas to bring home.

Tech Talks: Innovative Format, Innovative Content

With this conference, IBTTA is proud to introduce Tech Talks, a TED-style format designed to give you a lightning tour of the latest technology and practice options for modern tolled facilities. With Tech Talks in three different time slots, you can choose your own adventure through nearly a dozen different mini-topics—from cloud computing and tolling-as-a-service, to night capture of licence plate images, to financial sustainability options for connected vehicles.

IBTTA also has a long history of tapping into the creativity of tomorrow’s professionals, and this Summit is no exception. On the final morning of the conference, we’ll invite civil engineering students from Northeastern University to bring the global benefits of tolling down to the local level. We’ll get their insights on how intelligent mobility solutions like tolling and other forms of user financing can help the next generation of Bostonians live in a smarter, more livable city.

We have no idea what they’ll come up with, but we know we’ll be wowed and take away something we hadn’t thought about…and you will be, too.

‘Explaining, Explaining, Explaining’ Tolling

The need to “explain, explain, explain” the tolling industry’s story has been a recurring theme for IBTTA. That’s why this year’s AET Summit includes a full breakout track on communications, as well as an optional three-hour media management training session in which we welcome the incomparable Bruce Hennes of Hennes Communications back to the IBTTA stage.

A session on communicating interoperability to customers will bring together success stories from Italy, Mexico, and Israel. Another breakout will trace the role of effective communications in the development of managed lane projects in Florida, Washington State, Virginia, and Georgia. And a session chaired by former IBTTA President Mike Heiligenstein will look at the fundamentally important challenge of delivering a tolling agency’s message to policy-makers.

Putting It All Together

There are so many elements that make the annual Summit on AET, Managed Lanes, and Interoperability one of the most important events on the industry calendar: It’s one of the few places where the technology, policy, and practice of modern tolling all come together on a single stage, where you’re bound to find the hallway conversations that will help you answer questions you’ve been asking in your own organization.

It isn’t too late to register for the Summit. We can’t wait to welcome you to Boston next month.

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